This paper puts forward a multiplatform identification method to overcome the limitations of a single platform strategy when mass customization is required. The method is applied to redesign or consolidate an existing product family. The method consists of four steps: (1) the determination of component values, (2) the estimation of component redesign efforts, (3) the platform component identification, and (4) the formation of multiple platform instances. An ontology-based framework is also provided to facilitate the information representation and the data integration in the identification of multiplatform structure. Once the platforms are identified, an ontology reasoning mechanism verifies the platform sharing among products and determines the possible multiplatform coalition. A water cooler product family is used to illustrate the ontology-based multiplatform identification method.
1.
Simpson
, T. W.
, Marion
, O.
, De Weck
, O.
, Holltta-Otto
, K.
, Kokkolaras
, M.
, and Shooter
, S. B.
, 2006, “Platform-Based Design and Development: Current Trends and Needs in Industry
,” ASME
Paper No. DETC2006-99229.2.
Meyer
, M. H.
, and Lehnerd
, A. P.
, 1997, The Power of Product Platforms: Building Value and Cost Leadership
, The Free
, New York
.3.
Robertson
, D.
, and Ulrich
, K.
, 1998, “Planning For Product Platforms
,” Sloan Management Review ABI/INFORM Global, Vol. 39
, pp. 19
–31
.4.
Pine
, B. J.
, 1993, “Mass Customization: The New Frontier
,” Business Competition
, Harvard Business School Press
, Boston, MA
.5.
Sabbagh
, K.
, 1996, Twenty First Century Jet-The Making and Marketing of the Boeing 777
, Scribner
, New York
.6.
Muffatto
, M.
, 1999, “Introducing a Platform Strategy in Product Development
,” Int. J. Prod. Econ.
0925-5273, 60-61
, pp. 145
–153
.7.
Cusumano
, M. A.
, and Nobeoka
, K.
, 1998, Thinking Beyond Lean
, The Free
, New York
.8.
Bremmer
, R.
, 1999, “Cutting-Edge Platforms
,” Financial Times Automotive World, pp. 30
–38
.9.
Bremmer
, R.
, 2000, “Big, Bigger, Biggest
,” Automotive World, pp. 36
–44
.10.
Carney
, D.
, 2004, Platform Flexibility, Automotive Engineering International, pp. 147
–149
.11.
Rothwell
, R.
, and Gardiner
, P.
, 1990, Robustness and Product Design Families in Design Management: A Handbook of Issues and Methods
, M.
Oakley
, ed., Basil Blackwell
, Cambridge, MA
, pp. 279
–292
.12.
Lehnerd
, A. P.
, 1987, “Revitalizing the Manufacture and Design of Mature Global Products
,” Technology and Global Industry: Companies and Nations in the World Economy
, B. R.
Guile
and H.
Brooks
, eds., National Academy
, Washington DC
, pp. 49
–64
.13.
Sanderson
, S. W.
, and Uzumeri
, M.
, 1997, Managing Product Families
, Irwin
, Chicago, IL
.14.
Wilhelm
, B.
, 1997, “Platform and Modular Concepts at Volkswagen—Their Effect on the Assembly Process
,” Transforming Automobile Assembly: Experience in Automation and Work Organization
, Springer
, New York
, pp. 146
–156
.15.
Thevenot
, H. J.
, and Simpson
, T. W.
, 2004, “A Comparison of Commonality Indices for Product Family Design
,” Proceedings of the 2004 ASME Design Engineering Technical Conferences—16th International Conference on Design Theory and Methodology
, Salt Lake City, UT.16.
Gonzales-Zugasti
, J. P.
, and Otto
, K. N.
, 2000, “Modular-Based Platform Design
,” Proceedings of DETC’00 ASME, Design Engineering Technical Conferences and Computers and Information in Engineering Conference
, Baltimore, MD, Sep. 10–13.17.
De Weck
, O.
, 2006, “Determining Product Platform Extent
,” Product Platform and Product Family Design: Methods and Applications
, T. W.
Simpson
, Z.
Siddique
, and J. R.
Jiao
, eds., Springer
, New York
, pp. 241
–301
.18.
Suh
, E. S.
, 2005, “Flexible Product Platforms
,” Ph.D. dissertation, MIT.19.
Cook
, K.
, 1997, Product Management: Value, Quality, Cost, Price, Profit and Organization
, Chapman and Hall
, London
.20.
Dai
, Z.
, and Scott
, M. J.
, 2002, “Effective Product Family Design Using Preference Aggregation
,” J. Mech. Des.
1050-0472, 128
(4
), pp. 659
–667
.21.
Seepersad
, C. C.
, Hernandez
, G.
, and Allen
, J. K.
, 2000, “A Quantitative Approach to Determining Product Platform Extent
,” ASME
Paper No. DETC 2000/DAC-14288.22.
Seepersad
, C. C.
, Mistree
, F.
, and Allen
, J. K.
, 2002, “A Quantitative Approach for Designing Multiple Product Platforms for an Evolving Portfolio of Products
,” ASME
Paper No. DETC2002/DAC-34096.23.
Martin
, M.
, and Ishii
, K.
, 2000, “Design for Variety: A Methodology for Developing Product Platform Architectures
,” ASME International Design Engineering Technical Conferences and Computers and Information In Engineering Conference
, Baltimore, MD.24.
Martin
, M.
, and Ishii
, K.
, 2002, “Design for Variety: Developing Standardized and Modularized Product Platform Architectures
,” Res. Eng. Design
, 13
(4
), pp. 213
–235
.25.
Kumar
, R.
, and Allada
, V.
, 2005, “Customer Need Driven Function Behavior Platform Formation
,” ASME Design Engineering Technical Conferences & Computer and Information in Engineering Conference
, Long Beach, CA, Sep. 24–28.26.
Sahin
, A.
, 2007, “A Data Clustering Approach to Support Modular Product Family Design
,” Ph.D. dissertation, Department of Industrial Systems and Engineering, Virginia Polytech.27.
Akao
, Y.
, 2004, “Product Quality and Work Quality
,” Proceedings of the Ninth International Conference on ISO 9000 and TQM
, pp. 246
–253
.28.
Kreng
, V. B.
, and Lee
, T. P.
, 2004, “QFD-Based Modular Product Design With Linear Integer Programming—A Case Study
,” J. Eng. Des.
, 15
, pp. 261
–284
.29.
Fujita
, Y. K.
, Takagi
, H.
, and Nakayama
, T.
, 2003, “Assessment Method of Value Distribution for Product Family Deployment
,” International Conference on Engineering Design, ICED
, Stockholm, Aug. 19–21.30.
Pimmler
, T. U.
, and Eppinger
, S. D.
, 1994, “Integration Analysis of Product Decompositions
,” ASME Design Engineering Technical Conferences—Design Theory and Methodology
, Minneapolis, MN.31.
Yassine
, A. A.
, and Falkenburg
, D. R.
, 1999, “A Framework for Design Process Specifications Management
,” J. Eng. Design
0954-4828, 10
(3
), pp. 223
–234
.32.
Kalligeros
, K.
, De Weck
, O.
, and De Neufville
, R.
, 2006, “Platform Identification Using Design Structure Matrices
,” Sixteenth Annual International Symposium of the International Council on System Engineering (INCOSE)
, Jul. 8–14.33.
Park
, J.
, Terpenny
, J.
, and Chang
, X.
, 2006, “Toward an Activity-Based Cost Ontology for Product Family Planning
,” Industrial Engineering Research Conference (IERC) and IIE Annual Conference and Expo 2006
, Orlando, May 20–24.34.
Ahmed
, S.
, Kim
, S.
, and Wallace
, K.
, 2007 “A Methodology for Creating Ontologies for Engineering Design
,” J. Comput. Inf. Sci. Eng.
1530-9827, 7
(2
), pp. 132
–140
.35.
Krishnamurty
, S.
, Witherell
, P.
, and Grosse
, I.
, 2007, “Ontologies for Supporting Engineering Design Optimization
,” J. Comput. Inf. Sci. Eng.
1530-9827, 7
(2
), pp. 141
–150
.36.
Stuckenschmidt
, H.
, and Van Harmelen
, F.
, 2005, Information Sharing on the Semantic Web
, Springer
, Berlin
.37.
Chang
, X.
, and Terpenny
, J.
, 2008, “A Framework of Ontology-Based Heterogeneous Data Integration for Cost Management in Product Family Design
,” Artif. Intell. Eng. Des. Anal. Manuf.
0890-0604, 22
(4
), pp. 744
–752
.38.
Alizon
, F.
, Shooter
, S. B.
, and Thevenot
, H. J.
, 2006, “Design Structure Matrix Flow for Improving Identification and Specification of Modules
,” ASME
Paper No. DETC2006.39.
Stadzisz
, P. C.
, and Henrioud
, J. M.
, 1995, “Integrated Design of Product Families and Assembly Systems
,” Proceedings of the IEEE International Conference on Robotics and Automation
, Nagoya, Japan, Vol. 2
, pp. 1290
–1295
.40.
Shirley
, G. V.
, 1990, “Models for Managing the Redesign and Manufacture of Product Sets
,” Journal of Manufacturing and Operations Management
, 3
, pp. 85
–104
.41.
Romesburg
, H. C.
, 1990, Cluster Analysis for Researchers
, Robert E. Krieger
, Malabar, FL
.42.
O’Connor
, M. J.
, Knublauch
, H.
, Tu
, S. W.
, Grosof
, B.
, Dean
, M.
, Grosso
, W.
, and Musen
, M.
, 2005, “Supporting Rule System Interoperability on the Semantic Web With SWRL
,” International Semantic Web Conference (ISWC2005)
, Galway, pp.974
–986
.43.
Fernandes
, R.
, Grosse
, I.
, and Krishnamurty
, S.
, 2007, “Design and Innovative Methodologies in a Semantic Framework
,” Paper No. IDETC/CIE 2007, Las Vegas, NV.44.
Kim
, K. Y.
, Manley
, D. G.
, and Yang
, H.
, 2006, “Ontology-Based Assembly Design and Information Sharing for Collaborative Product Development
,” CAD
0010-4485, 38
, pp. 1233
–1250
.Copyright © 2010
by American Society of Mechanical Engineers
You do not currently have access to this content.
